K&M Studio
noun, /dans ˈst(y)o͞odēˌō/
A pre-professional dance studio located in Norwood, MA
Client
Personal Project
Task
Redesign the K&M Studio website
Role
UX Strategist, UX Designer, Visual Designer
Current Site
K&M Studio's current website is a hot mess. The content is all there, but the layout and color palette are lacking. I danced here for over 10 years. It's a pre-professional, competitive studio. I wanted that to come through in the design.
Color Palette
#FFFFFF
#EED3D3
#333333
#1C1C1C
#D72B2B
Typeface
The color palette combines your typical ballerina shoe pink (#EED3D3) with bold reds and grays.
The typefaces are complementary and versatile. The taller x-height of "Alternate Gothic No. 1 D" helps convey a sense of superiority for this elite dance studio.
Redesign
